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Samsung virtual assistant age1/15/2024 ![]() ![]() After the adult user base rose by 11.8% in 2020, it increased by only 2.9% in 2021. Privacy concerns, along with customer dissatisfaction with the experience, have led to slower adoption. Looking ahead, as voice shopping becomes more ubiquitous and brands learn to better engage new users, consumer interest has the potential to grow. Target and Carrefour also struck such deals with Google, while Ocado partnered with Amazon to create a similar experience through Alexa. Walmart acquired Botmock, a conversational AI startup, and has partnered with Google, letting customers add items to their virtual shopping cart through Google Assistant and learning about their shopping habits in the process. However, companies are forging ahead with plans to provide voice shopping tools to customers. ![]() As of December 2021, about half of US adults had not used such services and were not interested in doing so, according to our ecommerce survey with Bizrate Insights. Like what you’re reading? Click here to learn more about Insider Intelligence’s leading Tech research.Ĭonsumer interest in voice shopping services is low. When US adults do make a purchase via smart speaker, it is likely to be in the health and beauty category or for electronics, according to a study conducted between August 2019 and August 2021 by Comscore Plan Metrix Multi-Platform. But less than a quarter of respondents said they make purchases via their voice assistant. Top voice assistant activitiesĪmong US voice assistant users surveyed by CouponFollow in April 2021, browsing and searching for products were the top shopping activities they conducted using the technology. We also expect users to own more than one brand of voice-controlled device as the market expands. Their share will drop from 68.1% of smart speaker users this year to 67.0% in 2025, while other players like Apple and Sonos grow. Nearly 64 million people in the US were monthly users of Amazon Echo last year, more than double those of Google Home, per our estimates.Įcho devices are set to lose share as the number of smart speaker users continues to rise. In the US smart speaker market, Amazon is the clear leader. ![]() Almost all adult voice assistant users are using the conversational AI tech on a smartphone (91.0% this year). Meanwhile, 32.2% will use a smart speaker as often. In 2022, 42.7% of adults will use a smartphone to interact with voice assistants each month. Voice assistant market shareĬonsumers are mostly likely to use smartphones and smart speakers to access voice assistants. This figure drops below 50% among Gen X (ages 42 to 57) and sits just under 30% for baby boomers (ages 58 to 76). We forecast that nearly two-thirds of 25- to 34-year-olds will be monthly voice assistant users this year. Not surprisingly, younger millennials are the most likely to use a voice assistant. We expect just over 48% of US adults will be monthly users of this technology in the next three years, despite user growth slowing through the end of our forecast period in 2025. The number of voice assistant users will continue creeping up to nearly half the US adult population. This year, 123.5 million US adults will use voice assistants at least once per month, and that base will continue to increase over the next few years. Examples include Amazon’s Alexa, Apple’s Siri, Google Assistant, and Microsoft’s Cortana. Voice assistants are intelligent software that responds to voice commands and can run on any device, including smartphones, speakers, desktop/laptop computers, tablets, wearables, gaming consoles, TV consoles, virtual reality (VR) headsets, cars, and internet of things ( IoT) devices. Adoption will continue to expand among consumers and companies as the AI industry figures out how to address privacy and ethical concerns. The number of people using conversational AI tools, such as voice assistants, is growing. Do you work in the Tech industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.Consumers are mostly likely to use smartphones and smart speakers to access voice assistants.123.5 million US adults will use voice assistants at least once per month in 2022. ![]()
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